(бренд плейсмент) (от англ. brand – клеймо, марка, сорт и place(ment) - место) - упоминание наименования фирмы в произведениях массовой культуры (в книгах, фильмах, песнях и т.д.), которое выглядит случайным и носит характер скрытой рекламы.

Учебный словарь терминов рекламы и паблик рилейшенз. — Воронеж: ВФ МГЭИ. . 2007.

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Смотреть что такое "BRAND PLACEMENT" в других словарях:

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia

  • Brand management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… …   Wikipedia

  • Store brand — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • negative product placement — noun a marketing strategy of positioning products of competitors in unfavourable contexts in a film, television show, on the internet, etc., or contriving to have the products used publicly by an unpopular celebrity, etc., in order to create… …  

  • Product Placement — A form of advertising (usually not involving ads) in which branded products and services are noticeable within a drama production with large audiences. Product placements are presented in way that will generate positive feelings towards the… …   Investment dictionary

  • product placement — noun A form of advertising where a brand or product is placed in the media, for money …   Wiktionary

  • product placement —   refers to how companies buy advertising space within a film for their products, as a way for a producer to fund some film production costs   Example: the familiar brand names in Kubrick s 2001: A Space Odyssey (1968); Mountain Dew in Antz… …   Glossary of cinematic terms

  • In-game advertising — (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. In 2005, spending on in game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive… …   Wikipedia

  • The Office (U.S. TV series) — The Office Genre Sitcom Mockumentary Created by Ricky Gervais Stephen Merchant …   Wikipedia

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