Учебный словарь терминов рекламы и паблик рилейшенз. — Воронеж: ВФ МГЭИ. И. А. Радченко. Под ред. Е. Е. Топильской. 2007.
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… … Wikipedia
Store brand — Marketing Key concepts Product marketing · Pricing … Wikipedia
negative product placement — noun a marketing strategy of positioning products of competitors in unfavourable contexts in a film, television show, on the internet, etc., or contriving to have the products used publicly by an unpopular celebrity, etc., in order to create… …
Product Placement — A form of advertising (usually not involving ads) in which branded products and services are noticeable within a drama production with large audiences. Product placements are presented in way that will generate positive feelings towards the… … Investment dictionary
product placement — noun A form of advertising where a brand or product is placed in the media, for money … Wiktionary
product placement — refers to how companies buy advertising space within a film for their products, as a way for a producer to fund some film production costs Example: the familiar brand names in Kubrick s 2001: A Space Odyssey (1968); Mountain Dew in Antz… … Glossary of cinematic terms
In-game advertising — (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. In 2005, spending on in game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive… … Wikipedia
The Office (U.S. TV series) — The Office Genre Sitcom Mockumentary Created by Ricky Gervais Stephen Merchant … Wikipedia
